Activities of Retail Units as an Element of Business Model Creation
Zmeny spoločenskej paradigmy, technologické a digitálne trendy, ako aj negatívne dopady makroprostredia sa odrážajú aj v zmenách modelov maloobchodu, ktoré sa stávajú viackanálovým prostriedkom tvorby hodnôt. Cieľom predkladaného príspevku je identifikovať a preskúmať implementáciu vybraných maloobc...
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| Format: | Book Chapter |
| Language: | English |
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