Changes in the Culture of Consumption During COVID-19: A Decision-Tree Model
Cieľom tejto štúdie bolo pochopiť zmeny v kultúre spotreby vo vybraných spotrebiteľských segmentoch v súvislosti s COVID-19 počas lockdownu. Empirický výskum bol vykonaný na vzorke 534 domácností. Na predpovedanie zmien v správaní spotrebiteľov sa použila metóda dvojstupňového klastrovania. Používam...
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| Format: | Book Chapter |
| Language: | English |
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