Cultural Differences in Coping with Changes in the External Environment: A Case of Behavioural Segmentation of Senior Consumers Based on Their Reaction to the Covid-19 Pandemic
Prezentovanie sociálnych zmien a zmien v správaní zákazníkov - starších občanov, spôsobených pandémiou a identifikácia regionálnych rozdielov v adaptácii k týmto zmenám.
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