Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives
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| Format: | Chapitre de livre |
| Langue: | anglais |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0297940 | ||
| 005 | 20240502084004.3 | ||
| 041 | 0 | |a eng | |
| 044 | |a TR | ||
| 245 | 1 | 0 | |a Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives |c Artem Artiukhov, Nadiia Artyukhova, Róbert Rehák, Yuliia Yehorova |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a implementácia |
| 610 | 2 | 0 | |a školy vysoké |
| 610 | 2 | 0 | |a vzdelávanie |
| 610 | 2 | 0 | |a reklama |
| 100 | 1 | |a Artiukhov, Artem, 1983- | |
| 700 | 1 | |a Artyukhova, Nadiia | |
| 700 | 1 | |a Rehák, Róbert, 1984- | |
| 700 | 1 | |a Yehorova, Yuliia, 1978- | |