Consumer Neuroscience and Neuromarketing as Platform for Biometric Statistics
Článok sa zameriava na možnosti spracovania výsledkov výskumu z oblasti spotrebiteľskej neurovedy a neuromarketingu pomocou biometrickej štatistiky. Neuroveda a spotrebiteľská neuroveda sú v príspevku chápané ako platforma pre aplikáciu biometrickej štatistiky. Článok poukazuje na výhody využitia po...
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