Current Trends in Sustainable Marketing and its Near Future in Europe
Tento článok sa ponorí do vyvíjajúceho sa prostredia udržateľného marketingu v Európe a zdôrazňuje jeho transformáciu z prvku marketingového plánu na základnú obchodnú stratégiu. Keďže Európa je na čele environmentálnych a sociálne zodpovedných iniciatív, trvalo udržateľný marketing sa skúma komplex...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Chapitre de livre |
| Langue: | anglais |
| Sujets: | |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires: Current Trends in Sustainable Marketing and its Near Future in Europe
- Sustainability Reporting – General Overview of the Current Trends
- Status Quo and Future Development of Sustainability Reporting in Central and Eastern Europe
- Current Trends in Corporate Responsibility and Sustainability Reporting
- Barriers of a sustainability business strategy
- Sustainability as a tool for increasing competitiveness
- Review of Current Trends and Future Directions in Reverse Logistics