Competitive Analysis of Spa Industry in Slovakia: Combining SWOT, EFE and IFE Analysis
Kúpeľné zariadenia sa snažia prilákať mladších klientov a zlepšovať sa kvalitu poskytovaných služieb. Existuje však zastaraná a stagnujúca legislatíva, ktorá bráni rozvoju kúpeľov. Ekonomické problémy, spojené s personálnym zabezpečením a inováciou kúpeľných podnikov.
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| Format: | Book Chapter |
| Language: | English |
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