Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cham
Springer
2020
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0299997 | ||
| 005 | 20240605124554.5 | ||
| 020 | |a 978-3-030-47379-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a CH | ||
| 245 | 1 | 0 | |a Perspectives on Consumer Behaviour |b Theoretical Aspects and Practical Applications |c editor Włodzimierz Sroka |
| 264 | 1 | |a Cham |b Springer |c 2020 | |
| 300 | |a 338 s. | ||
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a prieskum marketingový |
| 610 | 2 | 0 | |a rozhodovanie nákupné |
| 610 | 2 | 0 | |a budovanie značky |
| 700 | 1 | |a Sroka, Włodzimierz | |