Analysis of Health Warning Signs on Alcoholic Beverage Packaging Using the Eye-Tracking Method
Hlavným cieľom štúdie bolo analyzovať vnímanie varovných znakov na obaloch alkoholických nápojov pomocou metódy eye-tracking, ktorá umožňuje pozorovanie a meranie zamerania účastníkov štúdie. Výskum pozitívne overil schopnosť použiť metódu eye-tracking na posúdenie vnímania varovných signálov. Získa...
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