Entrepreneurial Marketing Beyond Professionalism to Creativity, Leadership, and Sustainability
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| Weitere Verfasser: | , , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken
Wiley
2023
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| Ausgabe: | 1st Edition |
| Schlagworte: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0303079 | ||
| 005 | 20240909112300.6 | ||
| 020 | |a 978-1-119-83520-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Entrepreneurial Marketing |b Beyond Professionalism to Creativity, Leadership, and Sustainability |c Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a Hoboken |b Wiley |c 2023 | |
| 300 | |a 266 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a vedenie |
| 100 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Kartajaya, Hermawan | |
| 700 | 1 | |a Den Huan, Hooi | |
| 700 | 1 | |a Mussry, Jacky | |