Conceptualizing Neuroscience in Management and Marketing
Príspevok sa zaoberá systematizáciou definícií a vedeckých prístupov k aplikácii neurovedy v moderných manažérskych a marketingových disciplínach. Zameriava sa na možnosti a oblasti implementácie trendov v skúmanej oblasti. Dôraz je kladený na vedecké pohľady, rozdiely a roztrieštenosť koncepcie neu...
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| Format: | Book Chapter |
| Language: | English |
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