Management in Marketing Communications
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
IntechOpen
2024
|
| Edition: | 1st Edition |
| Subjects: | |
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MARC
| LEADER | 00000nlm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0304684 | ||
| 005 | 20241021134252.0 | ||
| 020 | |a 978-0-85466-619-5 | ||
| 020 | |a 978-0-85466-621-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Management in Marketing Communications |c Edited by: František Pollák |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a London |b IntechOpen |c 2024 | |
| 300 | |a 190 s. [10,4 AH] | ||
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a komunikácia interkultúrna |
| 610 | 2 | 0 | |a budovanie značky |
| 610 | 2 | 0 | |a médiá sociálne |
| 610 | 2 | 0 | |a riziko podnikateľské |
| 610 | 2 | 0 | |a digitalizácia |
| 700 | 1 | |a Pollák, František, 1985- | |