The Role of Social Media in Online Reputation Management: A Case Study of Automotive Companies in the Czech Republic
Táto štúdia skúma, ako obsahové stratégie sociálnych médií vrátane frekvencie príspevkov, typu obsahu a tém súvisiacich s udržateľnosťou ovplyvňujú online angažovanosť a vnímanú reputáciu popredných automobilových spoločností v Českej republike, ako sú Škoda, Hyundai, Audi, Kia a BMW. Analýzou prísp...
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| Format: | Book Chapter |
| Language: | English |
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