The Dynamics of Digital Marketing and Consumer Behaviour: a Quantitative Exploration of Tools and Strategies
Digitálny marketing sa v rámci neho stal kľúčovou disciplínou súčasný marketing, ktorý zásadne pretvára interakciu medzi podnikmi a spotrebiteľmi v online sfére. Tento vedecký článok skúma vplyv vybraných nástrojov digitálneho marketingu na správanie spotrebiteľov s osobitným zameraním na ich účinno...
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| Format: | Book Chapter |
| Language: | English |
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