Designing Brand Identity A Comprehensive Guide to the World of Brands and Branding
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken
Wiley
2024
|
| Edition: | 6th Edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0306857 | ||
| 005 | 20251202123125.9 | ||
| 020 | |a 9781119984825 | ||
| 020 | |a 9781119984818 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Designing Brand Identity |b A Comprehensive Guide to the World of Brands and Branding |c Alina Wheeler, Rob Meyerson |
| 250 | |a 6th Edition | ||
| 264 | 1 | |a Hoboken |b Wiley |c 2024 | |
| 300 | |a 332 s. | ||
| 500 | |a ProQuest e-books. | ||
| 610 | 2 | 0 | |a budovanie značky |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a identita |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a kultúra podniková |
| 610 | 2 | 0 | |a aplikácie mobilné |
| 610 | 2 | 0 | |a médiá sociálne |
| 610 | 2 | 0 | |a dizajn |
| 610 | 2 | 0 | |a dizajn produktový |
| 610 | 2 | 0 | |a obaly |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Wheeler, Alina | |
| 700 | 1 | |a Meyerson, Rob | |