Market Entry Strategy and Export Destination in the Spanish Wine Industry
Tento článok analyzuje stratégiu vstupu na trh španielskych vinárstiev a ich cieľových trhov. Na tento účel sa analyzovalo prispôsobenie kanálov. Novým aspektom tohto výskumu je využitie exportov na úrovni vinárstva, pričom vysvetlenie ich exportnej výkonnosti je založené na kombinácii interných roz...
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