An Innovative Pilot Study of Ethnocentrism in the Context of Visual Elements in Marketing Management
Článok skúma interdisciplinárnu tému: etnocentrizmus a vnímanie farieb. Skúma sa level etnocentrizmu spotrebiteľov v generácii Z a vnímanie a preferencia farieb. Sleduje sa ich vzájomné ovplyvňovanie.
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| Language: | English |
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