Online Reputation of Hotels: An Empirical Study on the Czech Market
Tento výskum hodnotí reputáciu šiestich renomovaných hotelov v Českej republike a identifikuje faktory, ktoré túto reputáciu najvýznamnejšie ovplyvňujú. Na dosiahnutie výskumného cieľa boli použité obsahové, deskriptívne a variačné analýzy.
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