Strategic Brand Management Lessons for Winning Brands in Globalized Markets
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
2018
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0312549 | ||
| 005 | 20251215105221.4 | ||
| 020 | |a 978-0-19-064600-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Strategic Brand Management |b Lessons for Winning Brands in Globalized Markets |c Deborah Roedder John, Carlos J. Torelli |
| 264 | 1 | |a New York |b Oxford University Press |c 2018 | |
| 300 | |a 242 s. | ||
| 610 | 2 | 0 | |a manažment značky |
| 610 | 2 | 0 | |a manažment strategický |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a marketing |
| 100 | 1 | |a John, Deborah Roedder | |
| 700 | 1 | |a Torelli, Carlos J. | |