Adapting Global Communication and Marketing Strategies to Generative AI
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey
IGI Global Scientific Publishing
2026
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| 020 | |a 9798337325057 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Adapting Global Communication and Marketing Strategies to Generative AI |c [Edited by] Albérico Travassos Rosário, Anna Carolina Boechat |
| 264 | 1 | |a Hershey |b IGI Global Scientific Publishing |c 2026 | |
| 300 | |a 450 s. | ||
| 500 | |a ProQuest e-books. | ||
| 610 | 2 | 0 | |a inteligencia umelá |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 700 | 1 | |a Rosário, Albérico Travassos | |
| 700 | 1 | |a Boechat, Anna Carolina | |