Investigating the Effect of Consumer Xenocentrism on Purchase Intention for Foreign Products
Xenocentrizmus, všeobecne definovaný ako preferencia inej krajiny pred vlastnou, v kontexte spotrebiteľa a spotreby označuje ochotu nakupovať zahraničné produkty, aj keď existujú ekvivalentné domáce produkty podobnej alebo dokonca lepšej kvality. Vplyv spotrebiteľského xenocentrizmu na zámer nákupu...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book Chapter |
| Language: | English |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Investigating the Effect of Consumer Xenocentrism on Purchase Intention for Foreign Products
- Purchasing Behavior of Slovak Consumers Towards Sustainable Products
- Influence of Product Placement on Consumer Purchase Intention and Purchase Decision
- <The> Effects on purchase intention: the case of fruit juice
- Effect of Marketing Communication on Consumer Preferences and Purchasing Decisions
- Kurdská otázka v Iráku a bezpečnost Turecké republiky
- Consumer Behaviour and Attitudes by Purchasing of Selected Food Products