Preferences of Sustainable Products among Young Adults as a Foundation for Family Business Models
Skúmanie kľúčových faktorov a dimenzií v rámci vnímania udržateľných produktov segmentom mladých dospelých a následný adaptačný potenciál rodinných podnikov. Výsledky naznačujú potrebu zamerania rodinných podnikov na svoje tradičné hodnoty, ako je kvalita a dostupnosť. Marketingové nástroje zohrávaj...
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