Promotional Strategy Managing the Marketing Communications Process
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| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Homewood
Irwin
1987
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| Ausgabe: | 6. ed. |
| Schlagworte: | |
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| 001 | c000337 | ||
| 005 | 20221221075246.6 | ||
| 020 | |a 0-256-03643-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Promotional Strategy |b Managing the Marketing Communications Process |c James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1987 | |
| 300 | |a 621 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a organizácia práce |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a pracovníci |
| 610 | 2 | 0 | |a náklady |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a spracovanie dát |
| 100 | 1 | |a Engel, James F. | |
| 700 | 1 | |a Warshaw, Martin R. | |
| 700 | 1 | |a Kinnear, Thomas C. | |