Principles of marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs
Prentice Hall
1989
|
| Edition: | 4. ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c001026 | ||
| 005 | 20221215114326.1 | ||
| 020 | |a 0-13-706129-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Englewood Cliffs |b Prentice Hall |c 1989 | |
| 300 | |a 661 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a trh kupujúceho |
| 610 | 2 | 0 | |a plánovanie výroby |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a trh medzinárodný |
| 610 | 2 | 0 | |a služby |
| 100 | 1 | |a Kotler, Philip | |
| 700 | 1 | |a Armstrong, Gary | |