Analytical methods for marketing management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
MacGraw-Hill Book Co.
1976
|
| Edition: | 1. ed. |
| Subjects: | |
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| 001 | c001035 | ||
| 005 | 20221220103428.3 | ||
| 020 | |a 0-07084064-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Analytical methods for marketing management |c Peter T. Fitzroy |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a London |b MacGraw-Hill Book Co. |c 1976 | |
| 300 | |a 336 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a analýza štatistická |
| 610 | 2 | 0 | |a metódy matematicko-štatistické |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a prognózovanie |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a plánovanie výroby |
| 610 | 2 | 0 | |a modely spotreby |
| 100 | 1 | |a Fitzroy, Peter T. | |