Cases in Marketing Management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Plano
Business Publ.
1988
|
| Edition: | 4. ed. |
| Subjects: | |
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|---|---|---|---|
| 001 | c001071 | ||
| 005 | 20221219121020.6 | ||
| 020 | |a 0-256-03676-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Cases in Marketing Management |c Kenneth L. Bernhardt, Thomas C. Kinnear |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Plano |b Business Publ. |c 1988 | |
| 300 | |a 767 s. | ||
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a USA |
| 100 | 1 | |a Bernhardt, Kenneth L. | |
| 700 | 1 | |a Kinnear, Thomas C. | |