Offensive Marketing Or How To Make Your Competitors Followers

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Main Author: Davidson, Hugh
Format: Book
Language:English
Published: London Penguin Books 1987
Edition:1. ed.
Subjects:
marketing
zisk
rentabilita
stratégia podniková
prieskum trhu
tvorba cien
reklama
predaj
výrobky nové
akvizícia
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Physical Description:415 s.
ISBN:0-14-009117-3

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