Management des Markenwerts
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | German |
| Published: |
Frankfurt am Main
Campus
1992
|
| Edition: | 1. Aufl. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c002454 | ||
| 005 | 20221206084800.7 | ||
| 020 | |a 3-593-34706-7 | ||
| 041 | 0 | |a ger | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Management des Markenwerts |c David A. Aaker ; [Z angl. prel.] Friedrich Mader |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Frankfurt am Main |b Campus |c 1992 | |
| 300 | |a 325 s. | ||
| 610 | 2 | 0 | |a známky ochranné |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a právo priemyselné |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a ochrana výroby |
| 610 | 2 | 0 | |a kvalita výrobkov |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a propagácia |
| 100 | 1 | |a Aaker, David A. | |
| 700 | 1 | |a Mader, Friedrich | |