Marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
MacMillan Pub. Co.
1976
|
| Edition: | 1. ed. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c002597 | ||
| 005 | 20221220103258.7 | ||
| 020 | |a 0-02-353940-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |c James L. Heskett |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b MacMillan Pub. Co. |c 1976 | |
| 300 | |a 610 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a veľkoobchod |
| 610 | 2 | 0 | |a výroba |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a kontrola |
| 100 | 1 | |a Heskett, James L. | |