Principles of Marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati
South-Western Publ. Co.
1992
|
| Edition: | 1. ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c003724 | ||
| 005 | 20221206084829.4 | ||
| 020 | |a 0-538-81368-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of Marketing |c Charles W. Lamb, Joseph F. Hair, Carl Macdaniel |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Cincinnati |b South-Western Publ. Co. |c 1992 | |
| 300 | |a 757 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a rozhodovanie podnikové |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a riadenie výroby |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a trh medzinárodný |
| 100 | 1 | |a Lamb, Charles W. | |
| 700 | 1 | |a Hair, Joseph F. | |
| 700 | 1 | |a MacDaniel, Carl | |