Kommunikationspolitik Werbeplanung
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Stuttgart
Kohlhammer
1992
|
| Edition: | 2. überarb. und erw. Aufl. |
| Series: | Kohlhammer Edition Marketing
|
| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | c004079 | ||
| 005 | 20221221080234.1 | ||
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| 044 | |a DE | ||
| 245 | 1 | 0 | |a Kommunikationspolitik |b Werbeplanung |c Helmut Schmalen |
| 250 | |a 2. überarb. und erw. Aufl. | ||
| 264 | 1 | |a Stuttgart |b Kohlhammer |c 1992 | |
| 300 | |a 262 s. | ||
| 490 | 1 | |a Kohlhammer Edition Marketing | |
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| 610 | 2 | 0 | |a komunikácia |
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| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a prostriedky reklamné |
| 610 | 2 | 0 | |a modely |
| 100 | 1 | |a Schmalen, Helmut | |