Marketingová komunikácia
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
EU
1994
|
| Edition: | 1. vyd. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c004890 | ||
| 005 | 20221214074516.0 | ||
| 020 | |a 80-225-0534-X | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketingová komunikácia |c Helena Labská |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Bratislava |b EU |c 1994 | |
| 300 | |a 116 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a práca s verejnosťou |
| 610 | 2 | 0 | |a marketing mix |
| 100 | 1 | |a Labská, Helena | |
| 710 | 2 | |a Ekonomická univerzita v Bratislave. Obchodná fakulta | |