Marketingový management podnikov cestovného ruchu
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | slovaque |
| Publié: |
Bratislava
Elita
1993
|
| Édition: | 1. vyd. |
| Sujets: | |
| Tags: |
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MARC
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|---|---|---|---|
| 001 | c005843 | ||
| 005 | 20221214082428.2 | ||
| 020 | |a 80-85323-30-X | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketingový management podnikov cestovného ruchu |c Ľudmila Novacká |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Bratislava |b Elita |c 1993 | |
| 300 | |a 85 s. | ||
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a riadenie podnikové |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a ruch cestovný |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a ponuka |
| 610 | 2 | 0 | |a dopyt |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a etika |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a marketing mix |
| 100 | 1 | |a Novacká, Ľudmila, 1953- | |