Marketing Management
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth
The Dryden Press
1994
|
| Edition: | 1. ed. |
| Series: | International Edition
|
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c006011 | ||
| 005 | 20221205140801.6 | ||
| 020 | |a 0-03-096847-X | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Management |c Peter R. Dickson |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Fort Worth |b The Dryden Press |c 1994 | |
| 300 | |a 642 s. | ||
| 490 | 1 | |a International Edition | |
| 830 | 0 | |a International Edition | |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a štruktúra organizačná |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a etika podnikateľská |
| 610 | 2 | 0 | |a kultúra podniková |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a predvídanie |
| 610 | 2 | 0 | |a kontroling |
| 610 | 2 | 0 | |a rozpočtovníctvo |
| 100 | 1 | |a Dickson, Peter R. | |