Principles of Modern Marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Allyn and Bacon
1989
|
| Edition: | 1. ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c010006 | ||
| 005 | 20221206131551.8 | ||
| 020 | |a 0-205-11575-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of Modern Marketing |c Stewart W. Husted, Dale L. Varble, James R. Lowry |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Boston |b Allyn and Bacon |c 1989 | |
| 300 | |a 722 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a prognózovanie |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 100 | 1 | |a Husted, Stewart W. | |
| 700 | 1 | |a Varble, Dale L. | |
| 700 | 1 | |a Lowry, James R. | |