Instructor's Resource Manual Marketing Concepts and Strategies
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin Co.
1991
|
| Edition: | 7. ed. |
| Subjects: | |
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| 005 | 20251009090154.8 | ||
| 020 | |a 0-395-57301-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Instructor's Resource Manual Marketing |b Concepts and Strategies |c William M. Pride, O.C. Ferrell |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Boston |b Houghton Mifflin Co. |c 1991 | |
| 300 | |a 341 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a veľkoobchod |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a cesty odbytové |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a pojmy |
| 610 | 2 | 0 | |a ceny nákupné |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Pride, William M. | |
| 700 | 1 | |a Ferrell, O. C. | |