Marketing pohostinství a cestovního ruchu
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Victoria Publ.
1995
|
| Edition: | 1. vyd. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c010892 | ||
| 005 | 20221205133240.8 | ||
| 020 | |a 80-85605-90-2 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing pohostinství a cestovního ruchu |c Alastair M. Morrison ; [Z angl. prel.] Dana Slámová |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Praha |b Victoria Publ. |c 1995 | |
| 300 | |a 523 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a pohostinstvo |
| 610 | 2 | 0 | |a ruch cestovný |
| 610 | 2 | 0 | |a plánovanie podnikové |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a reklama |
| 100 | 1 | |a Morrison, Alastair M. | |
| 700 | 1 | |a Slámová, Dana | |