Marketingová stratégia
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
Ekonomická univerzita
1996
|
| Edition: | 1. vyd. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c017227 | ||
| 005 | 20221128073341.1 | ||
| 020 | |a 0779-2 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketingová stratégia |c Dagmar Lesáková |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Bratislava |b Ekonomická univerzita |c 1996 | |
| 300 | |a 165 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a portfólio |
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a manažment strategický |
| 100 | 1 | |a Lesáková, Dagmar, 1949- | |