Marketing súbor statí
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| Main Author: | |
|---|---|
| Other Authors: | , , , , |
| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
Ekonomická univerzita
1996
|
| Edition: | 1. vyd. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c017229 | ||
| 005 | 20240502071311.5 | ||
| 020 | |a 80-225-0811-X | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Marketing |b súbor statí |c Dagmar Lesáková a kol. |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Bratislava |b Ekonomická univerzita |c 1996 | |
| 300 | |a 181 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a systémy informačné |
| 100 | 1 | |a Lesáková, Dagmar, 1949- | |
| 700 | 1 | |a Daňo, Ferdinand, 1959- | |
| 700 | 1 | |a Richterová, Kornélia | |
| 700 | 1 | |a Vávra, Viktor | |
| 700 | 1 | |a Lesáková, Ľubica | |
| 700 | 1 | |a Rajt, Štefan | |