Základy marketingu
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Grada
1996
|
| Edition: | 1. vyd. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c017753 | ||
| 005 | 20230228104623.3 | ||
| 020 | |a 80-7169-297-2 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Základy marketingu |c Simon Majaro ; [Z angl. prel.] Stanislav Jurnečka |
| 250 | |a 1. vyd. | ||
| 264 | 1 | |a Praha |b Grada |c 1996 | |
| 300 | |a 308 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a logistika |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a kontrola |
| 100 | 1 | |a Majaro, Simon | |
| 700 | 1 | |a Jurnečka, Stanislav | |