Product Policy Concepts, Methods, and Strategy
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading
Addison-Wesley Publ. Co.
1982
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| Edition: | 1. ed. |
| Series: | Addison-Wesley Series in Marketing
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| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | c018875 | ||
| 005 | 20221207074049.2 | ||
| 020 | |a 0-201-08343-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Product Policy |b Concepts, Methods, and Strategy |c Yoram J. Wind |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Reading |b Addison-Wesley Publ. Co. |c 1982 | |
| 300 | |a 666 s. | ||
| 490 | 1 | |a Addison-Wesley Series in Marketing | |
| 830 | 0 | |a Addison-Wesley Series in Marketing | |
| 610 | 2 | 0 | |a organizácia výroby |
| 610 | 2 | 0 | |a politika výrobná |
| 610 | 2 | 0 | |a výrobky nové |
| 610 | 2 | 0 | |a marketing |
| 100 | 1 | |a Wind, Yoram J. | |