Entscheidungen im Marketing Fälle-Probleme-Methoden
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | German |
| Published: |
Wien
SERVICE
1981
|
| Edition: | 2. überarb. Aufl. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c019116 | ||
| 005 | 20221207073520.8 | ||
| 020 | |a 3-85428-002-5 | ||
| 041 | 0 | |a ger | |
| 044 | |a AT | ||
| 245 | 1 | 0 | |a Entscheidungen im Marketing |b Fälle-Probleme-Methoden |c Fritz Scheuch, Rainer Hasenauer |
| 250 | |a 2. überarb. Aufl. | ||
| 264 | 1 | |a Wien |b SERVICE |c 1981 | |
| 300 | |a 296 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a ciele podnikové |
| 610 | 2 | 0 | |a tovar spotrebný |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a kalkulácia |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a obaly |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a tovar |
| 610 | 2 | 0 | |a investície |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a imidž |
| 100 | 1 | |a Scheuch, Fritz | |
| 700 | 1 | |a Hasenauer, Rainer | |