Consumerism Search for the Consumer Interest
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
The Free Press
1982
|
| Edition: | 4. ed. |
| Subjects: | |
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| 020 | |a 0-02-900150-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumerism |b Search for the Consumer Interest |c Edit. David A. Aaker, George S. Day |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York |b The Free Press |c 1982 | |
| 300 | |a 500 s. | ||
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a ochrana spotrebiteľa |
| 610 | 2 | 0 | |a reklamácie |
| 610 | 2 | 0 | |a potreby |
| 610 | 2 | 0 | |a potreby životné |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a riziko spotrebiteľské |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a technika predaja |
| 700 | 1 | |a Aaker, David A. | |
| 700 | 1 | |a Day, George S. | |