Managing Marketing Text, Cases, and Readings

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Bibliographic Details
Main Author: Bonoma, Thomas V.
Format: Book
Language:English
Published: New York The Free Press 1984
Edition:1. ed.
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041 0 |a eng 
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245 1 0 |a Managing Marketing  |b Text, Cases, and Readings  |c Thomas V. Bonoma 
250 |a 1. ed. 
264 1 |a New York  |b The Free Press  |c 1984 
300 |a 522 s. 
610 2 0 |a marketing manažment 
610 2 0 |a marketing 
610 2 0 |a riadenie 
610 2 0 |a štúdie prípadové 
100 1 |a Bonoma, Thomas V.