Consumer Price Perception and Prefereces <A> Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Helsinki
School of Economics and Business Administration
1990
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| Édition: | 1. ed. |
| Collection: | Acta Academiae Oeconomicae Helsingiensis
Nr.73 |
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