Elements of export marketing and management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Chapman and Hall
1994
|
| Edition: | 2. ed. |
| Subjects: | |
| Tags: |
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MARC
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| 001 | c100959 | ||
| 005 | 20221123112314.6 | ||
| 020 | |a 0-412-35540-X | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Elements of export marketing and management |c Alan E. Branch |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London |b Chapman and Hall |c 1994 | |
| 300 | |a 339 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a vývoz |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a trh medzinárodný |
| 610 | 2 | 0 | |a trh svetový |
| 610 | 2 | 0 | |a trh zahraničný |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a ceny vývozné |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a marketing mix |
| 100 | 1 | |a Branch, Alan E. | |