Advertising management text and cases
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Columbus
Charles E. Merrill Publishing Company
1979
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| Materias: | |
| Etiquetas: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101060 | ||
| 005 | 20221123135037.5 | ||
| 020 | |a 0-675-08302-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Advertising management |b text and cases |c Robert L. Anderson, Thomas E. Barry |
| 264 | 1 | |a Columbus |b Charles E. Merrill Publishing Company |c 1979 | |
| 300 | |a 533 s. | ||
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a propagácia priama |
| 610 | 2 | 0 | |a propagácia skrytá |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a kampane reklamné |
| 100 | 1 | |a Anderson, Robert L. | |
| 700 | 1 | |a Barry, Thomas E. | |