Applications of consumer behavior readings and exercises
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs
Prentice-Hall, Inc.
1984
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| Schlagworte: | |
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MARC
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| 044 | |a US | ||
| 245 | 1 | 0 | |a Applications of consumer behavior |b readings and exercises |c Gail Tom |
| 264 | 1 | |a Englewood Cliffs |b Prentice-Hall, Inc. |c 1984 | |
| 300 | |a 358 s. |e 1 príl. | ||
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
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| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a segmentácia trhu |
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| 610 | 2 | 0 | |a psychológia predaja |
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| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a triedy spoločenské |
| 610 | 2 | 0 | |a rodina |
| 610 | 2 | 0 | |a štýl životný |
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| 610 | 2 | 0 | |a testy |
| 100 | 1 | |a Tom, Gail | |