Consumer behavior basic findings and management implications
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1983
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| Series: | <The> Wiley series in marketing
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| Subjects: | |
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MARC
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| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer behavior |b basic findings and management implications |c Gerald Zaltman, Melanie Wallendorf |
| 264 | 1 | |a New York |b John Wiley & Sons |c 1983 | |
| 300 | |a 684 s. | ||
| 490 | 1 | |a <The> Wiley series in marketing | |
| 830 | 0 | |a <The> Wiley series in marketing | |
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| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a nákup |
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| 610 | 2 | 0 | |a osobnosť |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Zaltman, Gerald | |
| 700 | 1 | |a Wallendorf, Melanie | |