Advertising management cases and concepts
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Columbus
Grid Inc.
1978
|
| Series: | Grid series in advertising and journalism
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c101113 | ||
| 005 | 20221123135036.8 | ||
| 020 | |a 0-88244-143-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Advertising management |b cases and concepts |c Charles H. Patti, John H. Murphy |
| 264 | 1 | |a Columbus |b Grid Inc. |c 1978 | |
| 300 | |a 298 s. | ||
| 490 | 1 | |a Grid series in advertising and journalism | |
| 830 | 0 | |a Grid series in advertising and journalism | |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Patti, Charles H. | |
| 700 | 1 | |a Murphy, John H. | |